Social Media: Enhancing Social Meaning Of The Brand

In communication with customer, Badoit has tourism activities to organize customer to visit their springs. It wants to convince customer for his high quality and elegance. It gives confidence for customer.


Nowadays, Badoit brand management has dictated that: Badoit will be significantly boosting its investment in social media to drive consumer engagement. Plus, sparkling water brand, such as San Pellegrino, offer much information about its events and shares their event diary on Facebook. The efficiency and effectiveness surprise everybody.

Here is an example of one people posting a personal post encouraged by the San Pellegrino Facebook campaign.

The consumer can express its relation to the brand in his/her everyday life and thereforebecomes engaged in the brand page, in the brand name itself and is led to make new posts, then having new San Pellegrino moments by purchasing.

Besides its low cost and thanks to its high effectiveness, Facebook is a real valuable tool for communication and improving the social meaning of the brand names.
 
As per Twitter or Pinterest, it is the same concept. Social media has become a tool of enhancing customer’s awareness and knowledge of brands through information and the transmission of experience as well as a tool to measure company’s reputation and customers engagement, in order to increase sales and profit.

Finally, the use of social media by creating events and interaction with the customers can optimize the image of the brand in customer’s mind.