SWOT Analysis And Competitive Advantages

	PERRIER	BADOIT	SAN PELLEGRINO
STRENGTH	-       Positionning associating the water away from meal & gastronomy -       Le Club Perrrier -       Innovation: Mixology -       Communication	-       Prestige & Haute-Cuisine Positionning -       Salt-Low Water -       Limited Edition for Christmas	-       High-End & Dolce Vita positioning -
WEAKNESS	-       Limited Target Consumers -       Purchase price a little more expansive than other competitors	-       Purchase price a little more expansive than other competitors	-       Purchase price a little more expansive than other competitors -       Not a natural sparkling water
OPPORTUNITY	-       Artistic co-branding -       Le Club Perrier Community	-       Association with High Gastronomy	-       Association with Luxury Brand Name
THREAT	-       Mixology: association with alcoholics may be in opposition with the core benefits of sparkling water -       Cheaper competitors -       Sparkling beverage: Soda	- quite same positioning as San Pellegrino - Own Labels + Cheaper competitors - considered as a restaurant beverage	- quite same positioning as Badoit - Own Labels + Cheaper competitors