In this
part, we will focus on three brands of our choice in order to compare their
different marketing strategies, their similarities, the way they compete, stand
out of the offer on the market. We will also analyse the way these three brands gain
insight among consumers and how they fulfill the needs of their customers.
Offer
Map – 3 Brands distinguish themselves
Four brands are leading the sparkling water market in
France: Salvetat, Badoit, Perrier and San Pellegrino. But the three last brand
names have a very strong strong personality that’s why it is interesting for our blog to
focus on them.
The sparkling water environment is a mature market, in
which these three brands are applying a large-segment strategy. Let’s introduce
you to Badoit, Perrier and San Pellegrino first, then we will go further in the
analysis with the comparison of the three brand strategies.
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