San Pellegrino
The tagline of San Pellegrino is “Vivre en Italien” (“Live in Italian”). It is a tagline which invites you to experience the glamorous Italian lifestyle. This tagline is simple and meaningful, so it can be used for a long time. It is a very powerful slogan, because it immediately draws a picture of Italy in a customer’s mind in its best features: conviviality, food culture and fine life, when they hear or see the brand San Pellegrino.
Perrier
“Perrier, c’est fou!” (“Perrier, it is crazy!”). This tagline describes Perrier as a brand in the best way, naming one of its major characteristics – craziness. Perrier is a fun, risky, sexy, crazy brand, at the same time subtle and elegant. This tagline has been used for 20 years and then came back again after a break, because of its emotional relevancy in portraying Perrier.
Badoit
Badoit, Y a d’la joie (There is happiness). Badoit positions itself as water which subtle bubbles bring joy and happiness to people. The tagline it uses for advertising campaigns basically directly emphasizes this feature.
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