Sunday, December 2, 2012

Exploring The Marketing And Communication Strategy Of Three Main Competitors

In this part, we will focus on three brands of our choice in order to compare their different marketing strategies, their similarities, the way they compete, stand out of the offer on the market. We will also analyse the way these three brands gain insight among consumers and how they fulfill the needs of their customers. 

                             Offer Map – 3 Brands distinguish themselves
Four brands are leading the sparkling water market in France: Salvetat, Badoit, Perrier and San Pellegrino. But the three last brand names have a very strong strong personality that’s why it is interesting for our blog to focus on them.

The sparkling water environment is a mature market, in which these three brands are applying a large-segment strategy. Let’s introduce you to Badoit, Perrier and San Pellegrino first, then we will go further in the analysis with the comparison of the three brand strategies.







2 comments:

  1. Extremely Nice post. I enjoyed your post a lot. Similarly, I also want to say something that Brand Harvest provide brand communication strategy to the client. We do consulting for Branding Strategies, Positioning, Re-Positioning and Architecture Services in India and abroad.

    ReplyDelete
  2. With regards to the actual design of your new company website, the options are seemingly endless. But I believe your chances of creating a good website that contributes to your organizational goals is simplified if you remember the following web design-related tips affordable web development services

    ReplyDelete