If we take a look at the global market of bottled water (which includes still and sparkling water, flavored and unflavored) we can point out two main current market tendencies:
1) Growth of the market (in volume and value)
2) Concentration of the market (big companies consolidate small companies with local and niche advantages in order to boost capacities and diversify product portfolio)
According to MarketLine market research agency market growth for the bottled water industry looks the following way[1]:
Global bottled water market growth
2010
|
2015 (estimation)
| |
Value
|
Growth in 2010 by 3,9%
$99,335.1 million
|
Growth since 2010 by 27.1%
$126,284.8 million
|
Volume
|
Growth in 2010 by 2.7%
152,462.2 million liters
|
Growth since 2010 by 19.9%
182,782 million liters
|
Same tendencies could be seen in France in terms of sparkling water market. During the last year (August 2011 to August 2012), we see that sales went up 5% in both volume and value[2]:
546 million euros ( + 5,1%)
|
990 million liters (+ 5,0%)
|
[1] Sources:http://www.reportlinker.com/ci02019/Bottled-Water.html[2]Sources:http://www.rayon-boissons.com/Chiffres-du-marche/Ventes-annuelles-de-boissons-sans-alcool-en-GMS-21914
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