Hi Everyone!

Welcome to our blog dedicated to...yes, as you can see from the blog’s title already:-)… to Sparkling Water Brands!

Here we are going to take a precise look at the sparkling water market in France and make a competitive audit of 3 well-known brands. As our targets we chose Badoit, San Pellegrino and Perrier brands.

Initially we wanted to follow 2 brands but the point is - 3 (and not 2!) brands immediately came to mind during our first discussion. It was a sign which we could not ignore! That meant that 3 (and not 2!) brands on the French market are strong enough to compete for the loyalty of the customers. And that also meant for us that in this case they are definitely worth of studying, all three of them.

Who are we? We are a multinational team of 5 people, coming from different countries, lucky enough to spend several months together in Paris, France, studying marketing in a business school. So, please meet:

Suzanne VORASAK

Johanna LUBANZADIO

Elena ODINTCOVA

Gangrui HUANG

 

 

 Natalia ZAVALKO

 

Why actually are we going to talk about sparkling water? Well, simply because water is water and in order to sell it to people (and moreover - to do it successfully) you really have to be a guru in branding and use all kinds of techniques to achieve your goal!  We were curious to go deeper in the topic: study the market, the top brands, compare them, analyze their approaches and learn some interesting and useful tricks.

We hope it’s going to be fun and interesting for you to read the blog. We tried our best not to be too boring and not to overwhelm you with figures. However if you come across a couple of tables – forgive us, those are useful sometimes. We posted a lot of cool pictures and videos too - so it’s going to be ok!:-)

And the last but not least. We’d be happy if you read the blog actively. This means we do welcome your comments. Please let us know what you think, challenge us, ask questions.

So, enjoy the reading!

Sincerely yours,

The Sparkling Water Blog team