Sparkling Water Brands Audit

This Brand Anatomy Scheme reflects speicific features for all the three brands enhancing their differences and somewhere similariti...

  PERRIER BADOIT SAN PELLEGRINO STRENGTH -        Positionning associating the wat...

Promotion: Experiences, Images Arousing Consumer’s Emotions           Beyond the different associations to stand out from the oth...

In communication with customer, Badoit has tourism activities to organize customer to visit their springs. It wants to convince cust...

San Pellegrino The tagline of San Pellegrino is  “Vivre en Italien” (“Live in Italian”).  I...

The three brands have most points of parity at the level of the products range. They are providing similar products, in similar formats an...