More than 12 brands of sparkling water can be found
on the supermarket water shelves (not to mention still water brands).. So we
can wonder how they differentiate themselves amongst so much competition. What
are the different components of the brands?
The most common means for the sparkling water are the design, etiquette, origin, format, taste, benefits and the brand story. Below is a table showing how different can be sparkling waters.
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